DreamLabs
DreamLabs
[Case study]
AI-powered fitness app
UNALTERED shipped three releases over 13 months.
Flutter, OpenAI, Gemini, Pipedream, Algolia, Shopify, Firebase, Make, Figma, Notion
1.5 years
[What it is]
UNALTERED is an AI-powered personal trainer app for UNALTERED Athletics, a supplement and fitness brand that helps busy parents lose weight. Over three releases and 13 months, DreamLabs built it as a native mobile app that combines weight tracking, AI-generated meal and workout ideas, nutrition and workout logging, cohort leaderboards and points that can be redeemed for products. The app is live on the App Store and Google Play.
UNALTERED Athletics was founded by a father-son team of natural athletes who saw a gap in their own industry. Many supplement brands stop at the bottle, with no help on nutrition and no guidance on exercise. UNALTERED wanted a companion app that would help its customers track workouts, plan meals and stay consistent. For parents juggling kids, work and health, that help had to fit into a busy day.
The scope went beyond a tracker. The app needed to plan as well as log, using AI to suggest meals and workouts that fit each person’s goals. It also needed a social layer for motivation and a link back to the brand’s online store, so daily activity in the app could turn into rewards.
[How it works]
We developed this feature-rich native mobile app over three releases and 13 months, organized around five areas for one user type.
User flows
User type: End-User
UNALTERED is a Flutter app on a Firebase backend, published to both the App Store and Google Play. OpenAI and Gemini power the AI features, Algolia handles search, and Shopify connects the app to the UNALTERED Athletics online store. Pipedream and Make handle automations. We designed in Figma and planned in Notion.
We built the app in three releases over 13 months of development, and the full engagement ran about a year and a half. The App Store lists version 1.0.0 of UNALTERED on June 18, 2024.
UNALTERED Athletics now pairs its supplements with a companion app. Its about page lists the app, at no extra cost, as one of the ways the brand differs from supplement companies that offer no help with nutrition or exercise, and its app page presents it as a personal AI weight-loss and nutrition assistant.
For co-founder Zach Muñoz, what stood out was that DreamLabs’ involvement went beyond the development scope, into the app’s overall strategy and how it would help the company reach its goals.
[Don’t just take our word for it]
Zach Muñoz
Co-founder @ UNALTERED
“Highly responsive and overall great developers”
DreamLabs' level of involvement, beyond doing only what was outlined in the scope of development, was most impressive. DreamLabs has been involved in not only the development, but the overall strategy of the app, and how it will ultimately help us reach our specific company goals.
On top of that, they operate with integrity and transparency. Often times, dealing with developers can feel shady, as a result of confusion and a lack of understanding of the development process. However, DreamLabs is always straightforward and honest about the work they do and the associated cost to do it. I have never felt like I was being taken advantage of. Working with app developers can often times be confusing. Not with DreamLabs.
[See for yourself]
